Rolls Royce 2011

Luxury Rolls Royce 2011
Brown Rolls Royce

Rolls-Royce Motor Cars is a British manufacturer of luxury automobiles based at the Goodwood Plant in West Sussex, England. It is the current producer of Rolls-Royce branded automobiles, whose historical production dates back to 1904. The factory is located across from the historic Goodwood Circuit in Goodwood, West Sussex, England. It is a wholly owned subsidiary of the BMW Group.

Rolls Royce Passenger Interior
Rolls Royce Luxury Interior

Rolls-Royce Motor Cars Ltd began manufacturing cars in 1903. The factory at Goodwood is the fifth Rolls-Royce UK based automobile production facilty since the company was founded in 1904. The previous four were located in Manchester, London, Derby, and Crewe.


The characteristic RR badge on the front of the grill changed from red to black in 1934 upon the death in 1933 of Henry Royce. The Phantom III of 1934 was the first Rolls Royce to display the black badge, being the first car without input from Mr. Royce.
Rolls Royce 2011 Interior

A stipulation in the ownership documents of Rolls-Royce dictated that Rolls-Royce plc, the aero-engine maker would retain certain essential trademarks (the Rolls-Royce name and logo) if the automotive division was sold. Rolls-Royce plc chose to license not to VW but to BMW, with whom it had recently had joint business ventures. VW had bought rights to the "Spirit of Ecstasy" bonnet (hood) ornament and the shape of the radiator grille, but it lacked rights to the Rolls-Royce name necessary to build the cars. Likewise, BMW lacked rights to the grille and mascot. BMW bought an option on the trademarks, licensing the name and "RR" logo for £40m, a deal that many commentators thought was a bargain for possibly the most valuable property in the deal. VW claimed that it had only really wanted Bentley anyway.

Old Rolls Royce